Authoritarian Propaganda?

July 21, 2018

Those who are schooled in the techniques of propaganda will always frustrate those of us who rely on facts and logic to arrive at informed conclusions.

Those who possess a rudimentary understanding of how propaganda works can have a rather profound effect on public opinion.

Those who are unwilling to learn from history are bound to repeat the mistakes which were made in the past.

Senator Joseph McCarthy was an American politician who served as U.S. Senator from the state of Wisconsin from 1947 until his death in 1957.  McCarthy rose to national prominence in the early 1950’s by initiating a probe to ferret out communists holding prominent positions in both the public and private sectors. During his investigations, safeguards promised by the Constitution were trampled.

An atmosphere of fear of world domination by communists hung over America in the post-WWII years:  fears of a nuclear holocaust based on detonation of an Atomic Bomb by the USSR in 1949;  the transition of China – the world’s most populist nation – to communism; and the effective control of half of Europe by the Stalin regime.

McCarthy picked up on national paranoia and relentlessly told his story that communist spies were everywhere and that he was America’s only salvation.

McCarthy was never elected to the Presidency, yet his leadership as head of the Senate Committee on Government Operations gave him the platform from which to launch an investigation which derailed and/or ruined the careers of thousands of public and private sector professionals.

McCarthy created a carefully manufactured series of situations and events which provided the foundation for his quest to distract the attention of a majority of the American public to focus away from the big picture toward his personal animus toward communist intrusion.

One of his techniques involved throwing Congress ‘under the bus.’  He publicly cited “..the graft, the corruption, the dishonesty, the disloyalty, the treason in high Government positions” as a critical ingredient in failure of government to protect “the 140,000,000 American people” from the “cloak of numbness and apathy” and offered to supply his spark to rekindle their passions.

McCarthy’s Reign of Terror lasted almost 5 years, until Senate leadership introduced resolutions in late 1954 to censure McCarthy for ‘behavior contrary to Senate traditions’.

On December 2, 1954, the U.S. Senate voted 65 to 22 to condemn McCarthy for “conduct that tends to bring the Senate into dishonor and disrepute”.

The McCarthy saga ought to provide an historical reference to the dangers of allowing a passionate and eloquent person who has perfected some of the powerful tools and techniques of propaganda to take the American people on a wild and crazy ride toward ruin.

What is most distressing to me is the willingness of congress to allow such egregious behavior to continue unchallenged:  in the 1950’s for almost 5 years; in the 2010’s for over 2 years.

Sixty plus years later, it seems that Donald Trump is using some of the Joseph McCarthy techniques to distract us away from the real issues at hand.

Trump has perfected the art of propaganda, using a myriad of techniques which were refined over the course of the 20th century.

Trump’s particular expertise is in an arena often referred to as ‘authoritarian’ or ‘totalitarian’ propaganda, a form of communication where a would-be leader offers a simple narrative which explains the root causes of pain groups of people feel, while concurrently providing a simple solution to remove the pain.

The offered reasons for the pain (and problems) point toward another group (or groups) working in conspiracy with corrupt politicians. (“Drain the Swamp”  “Lock Her Up”  “Make America Great Again”  “It’s The Immigrants”  “Build A Wall”)

The solution is very simple:  Join the New Team; Elect the Would-Be Leader; and the problems will be solved through elimination of the corrupt politicians and their entrenched groups.

The constant repetition of the simple message helps get it accepted, and it ensures a loyal and stable base.

The repeatedly false claims that Trump made during his campaign — ‘crime is at record highs, the economy is in decline, Obama has killed jobs, the military is a disaster, an international conspiracy is behind it all’ –and so on—are immune to disproof by presentation of actual facts. During his campaign, Trump created a fictional world too compelling to be weakened by reality.

Why do groups of people buy into such fictions?

Is it ‘groupthink’? A mass desire to escape from the reality of change? Or some other emotional variable?

What gives authoritarian propaganda its magnetism is the promise to fully reveal the previously secret dealings of those ‘swamp creatures’ who formerly called the rules of the game.

What such propaganda fails to reveal is the replacement of one set of entrenched swamp creatures with an entirely new – mostly inexperienced – cadre of fresh swamp dwellers.

“Those elected members of congress who are unwilling to learn from history are bound to repeat the mistakes which were made in the past.”

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